Cookie Policy
Last updated: 25 July 2026
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help the website function properly, remember your preferences, and - where you have given consent - enable analytics and advertising features.
This Cookie Policy explains what cookies and similar tracking technologies we use on https://musclesscruban.world/, why we use them, and how you can control them. It should be read alongside our Privacy Policy.
This policy complies with the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR).
2. Consent Mode v2
We implement Google Consent Mode v2. When you first visit our website, all non-essential consent signals are set to denied by default:
ad_storage: deniedad_user_data: deniedad_personalization: deniedanalytics_storage: denied
These signals are updated to granted only if you click "Accept All" in our cookie consent banner. If you select "Reject All" or close the banner without accepting, all non-essential signals remain denied and no tracking cookies are set.
functionality_storage and security_storage are granted by default as they are necessary for the website to function correctly.
3. Categories of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be switched off. They do not require your consent under PECR.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
cookieConsent |
The Vale Wellness | Stores your cookie consent preference (accepted/rejected) to avoid showing the banner on every page | 1 year (localStorage) |
| Session cookies | The Vale Wellness | Maintain session state required for form submission and navigation | Session (deleted on browser close) |
3.2 Analytics Cookies (require consent)
These cookies help us understand how visitors interact with our website so we can improve it. They are only set after you have accepted analytics cookies via our consent banner.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga |
Google Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier | 2 years |
_ga_* |
Google Analytics | Used to persist session state for Google Analytics 4 | 2 years |
_gid |
Google Analytics | Distinguishes users; expires after 24 hours | 24 hours |
3.3 Marketing and Advertising Cookies (require consent)
These cookies are used to deliver advertisements relevant to you and your interests. They are only set after you have accepted marketing cookies.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au |
Google Ads | Used by Google Ads to experiment with advertisement efficiency on websites using their services | 90 days |
IDE |
Google DoubleClick | Used to register and report the website user's actions after viewing or clicking on an advertisement | 1 year |
_gads |
Google Ads | Registers and measures conversions from Google Ads campaigns | 1 year |
3.4 Functional Cookies (require consent)
These cookies enable enhanced functionality such as remembering your preferences across visits. Currently we do not set any functional cookies beyond the strictly necessary category described above.
4. Third-Party Cookies
Some cookies listed above are set by third parties (Google). We do not control these cookies directly. We recommend reviewing the relevant third-party privacy policies:
- Google Privacy Policy: policies.google.com/privacy
- Google Analytics Terms: marketingplatform.google.com/about/analytics/terms/gb/
5. How to Manage Your Cookie Preferences
You can manage your cookie preferences at any time through the following methods:
- Cookie consent banner: when you first visit our website, the consent banner allows you to accept all, reject all, or manage individual categories. You can revisit this by clearing your browser's localStorage for our domain.
- Browser settings: most browsers allow you to block or delete cookies through their settings. Note that blocking strictly necessary cookies may affect website functionality.
- Opt-out tools: you can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout).
- Google Ad personalisation: manage at adssettings.google.com.
Please be aware that restricting cookies may affect your experience on our website.
6. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal or regulatory reasons. The date at the top of this page indicates when it was last revised.
7. Contact Us
If you have questions about our use of cookies, please contact us:
The Vale Wellness Ltd
14 Brecknock Road, London, N7 0DD
Email: privacy@musclesscruban.world
Telephone: +44 20 7946 0321
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.